Vitamin Shoppe Taps Kimmerle Group as Partners for Final Phase of New Corporate Headquarters with more than 80,000 Sq. Ft.



Multi-Faceted Project Includes Several Kimmerle Group Affiliate Divisions

Kimmerle Group (KG) has been retained for the final phase of Vitamin Shoppe, Inc.’s new corporate headquarters at 300 Harmon Meadow Blvd. in Secaucus. The multi-faceted project, which began in 2015, encompasses 80,000 square feet of office space on four floors and in two buildings.

Vitamin Shoppe, Inc. (VSI) outgrew its former headquarters in North Bergen, and in 2015 sought new office space to accommodate its expanding staff. The retailer engaged several of KG’s affiliate divisions as partners for the four-phase project, including architecture design services provided by Kimmerle Newman Architects (KNA); FFE (Furniture, Fixtures and Equipment) purchasing and placement through Kimmerle Workspace, KG’s procurement division; and KG Branding. KG has worked closely with CBRE, VSI’s exclusive broker, for the headquarters relocation.

The latest assignment is KG’s fifth for VSI, a specialty retailer and contract manufacturer of vitamins, supplements, sports nutrition, and other health and wellness products. Earlier this year, in its role as one of VSI’s partners, the design, planning and development firm provided FFE and planning services for VSI’s distribution center in Phoenix, Arizona.

“Our mission is to be a ‘one-stop shop’ for our clients’ workspace needs,” said George J. Kimmerle, AIA, KG’s founder and president. “With our comprehensive suite of interrelated specialties, we have provided Vitamin Shoppe with targeted and relevant professional services while remaining focused on their larger, long-term strategic objectives and goals.”

The award-winning Kimmerle Group is comprised of six divisions, each with complementary specialties, including Kimmerle Newman Architects, Urban Studio, Real Estate Services, Workspace, Project Management and Branding. The multidisciplinary team, which was named the 2016 AIA NJ Architecture Firm of the Year, has established an outstanding reputation for its design and development work in corporate architecture and interiors, education, healthcare, urban design and planning, FFE procurement, industrial and retail, private and multifamily housing and historic preservation. Kimmerle Group possesses a national project footprint and is active in the Tri-state area and across the United States. The firm’s headquarters in Harding Township, N.J. is an NJBIA Good Neighbor Award winner for 2017, as well as a 2017 NJBIA Environmental Quality Award for Excellence winner and CPE’s 2016 Distinguished Achievement Award for Best Design. The firm is also located in the Chelsea Arts district of New York City with offices at 127 West 20th Street.

Photo Caption: View from first floor of two-story lobby space at Vitamin Shoppe, Inc. headquarters in Secaucus, N.J.

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