A joint university and Kimmerle Group effort focused on the development of a visioning and community re-branding plan for downtown Madison, NJ. Madison is a bedroom community located in Morris County, NJ and a beneficiary of impacts created by the development of NJ Transits Midtown direct service in the early 2000s. At the same time, critical negative impacts were experienced including a loss of affordability in Madison for seniors and young adults. This downtown master plan addresses these issues in the development of several transit related development sites through the assemblage outparcels, the consolidations of private holdings and the institution of a town wide redevelopment program that includes air rights and other development rights transfers in the downtown area. Open space, theater, community use, area transit, and interface with university (Fairleigh Dickenson, Drew University and St Elizabeth College are sited or adjacent to the development areas) and corporate users was another aspect of the development program. The program spanned three semesters and integrated the resources of RU/Bloustein School, the Voorhees Transit Institute and NYU’s Real Estate Institute students and faculty.